Who is Gen Z?
Have you heard of Generation Z? These are the youth that we are coaching and teaching today: ages 5-22 born between approximately 1995 and 2012, they are the kids in grade school, high school and college. Gen Z youth are considered to be the first generation of “digital natives” which means they have not existed without the internet (think about that for a moment!). Understanding the many characteristics of these youth - including their mindset and their value structure - can help us to be more effective coaches and sport administrators in serving our youth today.
At this June’s Sport Leadership conference, Kathleen Hessert will present: “Gen Z: Why They Zig When You Think They Will Zag and How to Adjust to this Challenging Generation.” Founder of Sports Media Challenge and a long-time expert in communications and media for professional athletes, Kathleen spearheads the “We R GenZ" initiative which conducts on-going research with eight high schools in Charlotte, North Carolina (the 11th largest school district in the US). Kathleen notes, “our intention is to create and connect children within a network so the voices of Generation Z can be heard.”
More of Kathleen's work can be found on our new Gen Z web page! Visit now and come back often, as we'll aggregate all the important info on Gen Z to help you understand and connect with this generation. Click the link above or find it under the Resources menu.
Taking the time to understand the perspectives of Generation Z will help us to be more effective coaches as we interact with this generation. We look forward to Kathleen’s session at our annual June Conference.