Generation Z

Do you know Generation Z?


These are the youth that we are coaching and teaching today: commonly referred to as ages 5-22 born between approximately 1995 and 2012. They are the kids in grade school, high school and college. Gen Z youth are considered to be the first generation of digital natives, which means they have not existed without the internet. Understanding the many characteristics of this generation - including their mindset and their value structure - can help us to be more effective coaches and sport administrators in serving our youth today.

We're excited to have Kathleen Hessert on our National Advisory Board. Kathleen is the founder of Sports Media Challenge and spearheads the We Are GenZ initiative, which conducts on-going research with members of this generation in order to better understand how their values and habits impact society and sports. Check out more information about this initiative and see their research by following them on Twitter and checking out their website (coming soon). 

Kathleen will be presenting on this topic at the 2018 Play Like a Champion Sports Leadership Conference. Titled Gen Z: Why They Zig When You Think They Will Zag and How to Adjust to this Challenging Generation, her presentation is a must-see for anyone working with today's children. Visit our Conference page to learn more and register!

Engaging Generation Z

Click the image to see the full infographic!

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